African payment solution provider Peach Payments has partnered with Yoyo to add automatic cashback loyalty rewards to its Digit Pro POS device.
The move expands the Digit Pro’s capabilities, which also include alternative and Buy Now Pay Later (BNPL) payment methods, system integration, and customised checkout screens.
Says Rahul Jain, Peach Payments founder and CEO: “This solution is built for merchants who want to drive repeat visits that increase customer lifetime value. It is ideal for restaurants, cafés, service centres and retail stores, which consumers visit regularly. The fact that they can earn and burn their rewards by simply paying for their purchases with their regular credit or debit card makes it an easy option for both consumers and merchants.”
Customers earn loyalty directly on the Digit Pro when they pay with a bank card, ApplePay or Google Pay. No separate apps, QR codes or additional hardware are needed.
Yoyo’s bank card linked loyalty product launched in Platō Coffee shops in 2025 and was readily adopted by customers. Shoppers favoured their bank card as a loyalty identifier to minimise friction at checkout.
“Our data shows that loyalty fundamentally shifts customer behaviour. Members visit up to 40% more frequently and are 70% less likely to churn. When loyalty is embedded directly into the payment flow, merchants move beyond short-term tactics to building measurable, long-term lifetime value,” says Bevan Ducasse, CEO of Yoyo.
Historically, loyalty programmes lived across the road from the payment process. Consumers had to swipe a loyalty card or scan an app, and merchants had to access a separate loyalty system to let customers earn their rewards.
With this new approach, the checkout is the trigger and the customer earns their loyalty simply by paying. With loyalty converging into the payment process, the POS terminal becomes a primary channel for customer engagement, measurement and repeat behaviour.
Peach Payments’ partnership with Yoyo moves this loyalty model from an early launch into real distribution.
Peach Payments has tested the loyalty solution over the past few months with three coffee shop chains. It is now being rolled out to Peach Payments merchants who use a Peach Payments POS device to accept payments.
