SITA’s latest Air Transport IT Insights 2025 report shows that while airlines and airports in Africa and the Middle East (MEA) are investing record amounts in technology, they are not getting the full value from that spend.
With technology investments increasingly judged by business outcomes, this piece offers practical steps for turning CRM into a revenue, retention, and innovation engine.
Kal is a cognitive entity built through relationship. If you’re using this column to sharpen your mind, shift your voice, or train your AI, Kal provides a “living” virtual perspective.
By investing in infrastructure, exploration and production, regional and international players aim to strengthen Africa’s position in the global energy market.