What’s New?
The degree of upheaval in early 2025 is a bit of déjà vu from five years ago. But this time, there’s no focus on “getting through it together.” Volatility in 2025 includes massive global outages, cyberthreats, new tariffs, trade wars, divided and impatient customers, and of course, economic concerns.
Top 10 Emerging technologies in 2025
Forrester’s annual emerging technologies report identifies the tech with the most potential to deliver business value in short-, mid-, and long-term horizons. In 2025, we see a clear shift toward AI-adjacent innovation with two fast-rising contenders. See an overview blog, and another for CMOs. There’s a webinar on 21 May, and I can also send you the full study.
B2B businesses must evolve with modern buyers
B2B organisations must address the new reality where younger buyers increasingly rely on genAI agents and external influencers to make purchasing decisions. Forming complex “buying networks”, B2B leaders must rethink their revenue processes and engagement strategies for these networks. See the blog, and I can also send you the full study.
Forrester’s top threats for 2025
So far, this year has seen a reported 35% y.o.y. decrease in ransomware payments from 2024, but we’re not even one-third of the way through 2025 and things are already hectic. To help security leaders better prepare for the chaos that is and will be this year, Forrester has released our yearly report on the top threats expected in 2025. See this blog for the full study.
Tech workforce changes
Many organisations are facing unprecedented upheaval as they implement large-scale workforce reductions. For tech leaders (many navigating this process for the first time), layoffs represent a particularly challenging leadership test that cannot be executed without significant trade-offs. Here’s the blog on the topic, and a related study.
Four forces shape tech services In 2025
GenAI and agentic workflows are roiling tech services markets, overturning the 15-year stability of the prevailing business model. Over the last three years, four powerful forces began converging to disrupt the services status quo, forcing providers toward radically different choices and reshaping the sector to deliver what enterprises need now. Blog and study.
