“Companies that are fully eCommerce generated have almost no face-to-face interaction with their customers, so a courier becomes the face of that brand during the last mile delivery process”, says Picup head of operations and HR Ashley Arendse. Picup Plus is a delivery service specifically designed for businesses that require the delivery experience to align with their customer experience strategies and promote their brand.
Picup has become a model for innovation in the courier and logistics space, and is consistently predicting niches in the market and developing its software and driver framework to accommodate growing needs.
Picup Plus works on a strict selection basis when measuring driver performance. This comprises key factors like experience, track record, internal ratings and regular customer feedback. These drivers already have a key understanding of how Picup works, their individual clients’ needs, as well as the company culture and current focus areas. They are groomed so that they understand everything about the brand, enabling them to present those values and processes when they interact with the customer. “,” Arendse said. We were inspired by customers who were looking for drivers to represent their brand and act not only as drivers, but also as brand ambassadors
Picup’s sophisticated technology and AI modules have been developed in a way that promotes good behaviours and the willingness to work. Arendse adds: “While we need to maintain a good level of supply and demand to the driver network, we need to ensure we are rewarding drivers who are going the extra mile and want to earn more.”
Drivers with higher ratings will get preference on trips, which drives positive behaviour through the network. They will offer guaranteed trustworthiness as well as a lasting positive impression on collection and delivery.
Arendse says every Picup Plus driver will undergo extensive training through the Picup eLearning platform and attend virtual workshops. “Picup is also open to collaborating on custom driver branding. This means that drivers could have shirts and caps that reflect both Picup as well as the corporate identity of the company for which they are delivering,” he explains.
Picup Plus can now also introduce specialised offerings such as facilitating payments or ID verification on delivery. Picup Pay, which will be launched shortly, will allow credit card and Snapscan payments on delivery.