Fun and games that’ll be great for business
Innovations pioneered by gaming and animation specialist Sea Monster, and their latest white-label digital marketing platform Lighthouse, promises to kick it up a notch. Utilising a combination of quiz mechanics, mini games, vouchers and other check-in functions to reward and connect customers to their brands, Lighthouse is designed to give businesses across the board a significant competitive edge.
In effect, the customisable web app enables brands to connect with their customers, linking digital and real-world behaviour in a highly innovative and impactful way. Cost effective and user friendly, it merges experiences that drive real engagement and value, for both customers and brands.
It is also data-driven, with the express intention of offering users more agency in their relationships, and handing brands greater insight into their customers. Truly innovative, it feeds into those underlying factors that motivate us as humans.
“We are incredibly proud to announce the launch of our brand engagement gaming platform, Lighthouse, which is for consumers as much as it is for businesses. Getting the most value out of their interactions with a brand is very important to people, especially during the isolating times we’re all experiencing,” comments Glenn Gillis, CEO at Sea Monster. “Lighthouse will create exactly the kind of more authentic and deeper connections that everyone is seeking right now.”
In the absence of in-store activity or physical engagement, Lighthouse offers the chance to engage with customers virtually, but also links this to real world activity. Businesses can reward their customers and use the data on all user interactions with the platform, including traffic and engagement, repeat users, sources, conversion, and return on investment.
Lighthouse is already being used by companies within the retail, activation and entertainment space, whose operations have been significantly impacted by the pandemic. The tool is useful to a wide range of industries to inform future business models and build meaningful digital communities.